Hitting all the right notes in Covent Garden
Covent Garden offers a wealth of options for apartment buyers, making it a very difficult marketplace to stand out in. We needed a brand that would really blow its own trumpet in a noisy place.
We made the most of the building’s rich creative history; it’s here where Eric Clapton played his first London gig and where The Beatles gifted the Rolling Stones “I wanna be your man.”
In the fifties the building was the seminal club Studio 51, where Ken Colyer brought New Orleans jazz to London. We knew the jazz angle would strike a chord with our target audience – those looking to move into the city’s vibrant heart and enjoy the area’s cultural clout.
We commissioned a very special photographer and went all the way to Japan to source the perfect illustrations to set a pitch-perfect tone for the apartments. The free-flowing ‘parallax website’ perfectly reflected the apartments’ fluid design.
“We first worked with Silk Road on The Colyer, the marketing materials of which truly stood out compared to other schemes we’ve worked on.
Since recommending Silk Road to other clients, they’ve produced materials for another two schemes. As with the work on The Colyer, both have been unique and stood out from the competition for the right reasons. Most importantly though, not only do they deliver great work, they’re a pleasure to work with and understand how to best add value to a project and assist in the sales process.”
With a successful property marketing campaign several of the apartments were sold before completion, this project was music to the developer’s ears.
Our trusted advisors in Luxury TravelView case study
A secret garden by the StrandView case study