Edinburgh’s highest-profile conversion development
With a stunning Victorian façade and beautiful interiors, the challenge for this development revolved around price. How could we help the developer and agent justify £1.3m for an apartment?
A unique icon-based identity was created which had the perfect blend of ‘premium’ and ‘heritage’; from cloth-bound brochures and an immersive website, to films with the architect, agent and former head of the Edinburgh Heritage Society.
With all but one of the apartments being sold pre-completion this certainly resulted in being the best of both worlds – for the client and the new owners.
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