Drumsheugh Gardens

Edinburgh’s highest-profile conversion development

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The challenge

With a stunning Victorian façade and beautiful interiors, the challenge for this development revolved around price. How could we help the developer and agent justify £1.3m for an apartment?

The solution

A unique icon-based identity was created which had the perfect blend of ‘premium’ and ‘heritage’; from cloth-bound brochures and an immersive website, to films with the architect, agent and former head of the Edinburgh Heritage Society.

The result

With all but one of the apartments being sold pre-completion this certainly resulted in being the best of both worlds – for the client and the new owners.

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