Jute & Co

Co-working designed for success

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The challenge

When it came to launching the first modern co-working brand in Scotland we knew it was vital to stand out from the rest of the pack.

But that was only half the challenge. We knew we also needed to make our audience re-evaluate the whole co-working concept, and see it as a viable, dynamic and more cost effective alternative to the tired old traditional office space offering.

The solution

We plumped for an ultra-fresh looking brand, going very much against the grain of stuffy office brands like Regus.

We made good use of persuasive set of infographics to get all the many benefits of co-working across, and worked closely with the interior design team to ensure the space and brand complemented each other perfectly.

The result

Jute has only just launched, with lots of interest garnered already. They’re now looking to extend the brand beyond Dundee too, so watch out world.

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