Parker House

Fresh perspectives on Paddington

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The challenge

We were excited to be working with the Linton Group who have an exemplary reputation for delivering beautifully finished apartments – and Parker House, a collection of boutique apartments in the heart of Paddington Basin, was no exception. We needed to educate buyers about the flourishing regeneration of the local area, both from an investment angle and as a fantastic place to live. We also needed to create compelling content to rival a large competitor’s scheme nearby.

The solution

Silk Road developed a property brand to reflect the attention to detail and architectural finishes applied to Parker House. We created a range of CGI images to showcase what the development would look like and then actively marketed this through a series of Electronic Direct Mailers (EDMs) to the agent’s large database.

The result

The combination of engaging content and bold branding gave Parker House four apartments reserved on launch, with a further two reservations the following week. Interest continues to build in the development as it sold on target.

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