Escape the ordinary
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Unlike most Edinburgh conversions, this property offered very modern interiors and living spaces. Its location in the lesser-known area of Comely Bank meant we had to extoll the area's wider benefits, especially since the client was still looking to hit high price points.
We decided to place great emphasis on carefully considered CGIs to highlight the interiors and ensure we struck the right balance with the brand and design – distinctly modern, but not too ‘Scandi’ or minimalist.
To carry this concept across, we made strong use of appropriate language, with a winning strapline of ‘escape the ordinary.’
In terms of promoting the area, we highlighted a variety of appealing references from woodlands, to nearby Stockbridge and Edinburgh’s thriving West End.
The property has only recently launched, but the client’s noted very strong interest already with plenty of prospects in the pipeline.
