Forging a New Force in Cycling

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The challenge

Silk Road masterminded the brand for this ambitious initiative. This meant working with all 11 pro-cycling teams to ensure they pedal in tandem and create something that works for everyone. Since the inception we’ve effectively been Velon’s out-of-house marketing department. We are constantly exploring new ways to grow the business through engaging fans, the media and the wider business community.

The Solution

The work since creating the brand, we’ve produced a comprehensive suite of marketing applications, encompassing launch films, on-screen graphics, race specific branding, business-to-business support material, cycling fan initiatives, race events and even sonic branding.

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